March 14, 2008

PPC Advertising

If you are starting a new business or have a small advertising budget pay per click (PPC) advertising is one of the best ways to showcase your business, service, product or web site to the masses. If you would like to reach a select audience of people, PPC can be extremely effective. Here are some tips.

PPC advertising can be purchased from a host of companies, but is usually supplied by either Google or Yahoo. Google is the leader of PPC with their service called Adwords. Adwords is a simple way to advertise. You create a text based ad and include your web site link to your site. Choose a few keywords that you would like your advertisement to show up when that term is searched for and bid on the amount of money you will pay for each click by a visitor to your site.

With Google Adwords, you can advertise to thousands of people within minutes of starting a campaign and you can pay as low as $.05 a click for a visitor to be delivered to your site.

Google Adwords can have a profound effect on a business and increase visitors by thousands of times the normal rate each month. If you are looking for a low cost way to drive traffic to your site, check out pay per click advertising.

1 comment:

Verne said...

This is a great way to advertise, but it does take a lot of learning to benefit and be cost effective !
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