To maintain a successful business website, you have to keep your visitors coming back. Unless you offer them something to come back to, then chances are they will not. You will need content on your website that not only interests them, but also changes regularly.
1) Articles- Articles give your visitor something to read. Undoubtedly, sometime in the future, you customer will have a question, or want more information about the product or service that they received from your business. If the articles pertain to your business and the products and services that you offer, then they will be able to access the information.
You do not necessary have to write these articles yourself.
You can post information about your products directly from the package, or makers website.
There are several article directories online that provide good, quality content at no cost to you. It is as simple as visiting the directories, searching for articles that suit your business, and then copying them into your website. You are only required to provide a link back to the original authors website.
2) Contests- Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for. When the visitor signs up for the contest you may also want to include a link to your newsletter.
The key is to change the contest frequently, whether it be weekly, monthly, or semi-annually. Just remember, the more you change your contest the more times your visitors will come back to your site.
3) Coupons and Discounts- You may want to provide coupons or discounts for your previous clients to entice them to return to your website.
You can use the coupons a number of ways. A few ideas are:
-A buy one get one free.
-A specific percent discount (such as 10%)
-Free or discounted shipping
Discounts are easy to administer, provided you have a shopping cart. The typical way discounts are given is by code. A code word such as "springtime" allows customers with the code word to receive a discount.
Alternately, you may want to provide a printable coupon on your, and accept it at your physical location.
4) Forums- Forums provide something that everyone craves: conversation. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.
You can host your forum from your site, or choose to use a third party forum, whatever your prefer. Both have their pros and cons, it just comes down to what is best for your business.
5)Blog-- Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.
There are quite a few free applications available that make blogging easy.
6)Newsletter- A newsletter is one of the best ways to keep your visitors coming back time and time again.
You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.
Once again you do not have to write all the content yourself. Using free article directories will cut the time it takes to put a newsletter together in half.
June 16, 2007
6 Ways to Keep Visitors Coming Back to Your Website
Posted by dzul89 at 12:44 AM 2 comments
Labels: Advertising, Home based business, Online business
June 15, 2007
Start a Business With Little or No Money- Part 1
In recent years, the amount of layoffs have nearly doubled. In previous times, as long as your job performance was satisfactory, then you did not have much to worry about. Unfortunately, due to the changing economic times, outsourcing work to foreign countries, and technology replacing human jobs, this is no longer true. A business will fire their employees with little or no remorse if it means that they will save money. They are simply not aware, or simply do not care what kind of a hardship it places on the worker and their family.
The only sure way to never be fired or laid off is to be boss. The only way to be the boss is to start your own business. "But I do not have very much money, if any at all." you say. Well in today's culture there are quite a few businesses that can be started for little or no money at all. This is not a get rich quick scheme, I am not saying that you will be making five grand a month from the very beginning, but I am telling you, that no matter the amount of money that you have, you should still be able to start a business without much fuss.
So what is the catch? Well the only thing that I would even consider a "catch" would be the fact that you will need the skills necessary to complete whatever task is asked of you during business. This basically means do not start up a dog grooming business if you do not know how to groom dogs. The key is finding something that you were interested in previously to starting the business.
What businesses can be started with little or no money? Here are a few examples:
House and Office Cleaning Business
This business requires little or no money to start, the only thing you will need is the skills to clean (which everyone should have), and the cleaning supplies to do it with. The first job that you have you can use the cleaning supplies that you already have, and then buy more with the money you receive when finishing. In the event that you do not have the cleaning supplies on hand, then you should not have to spend more then about 20 dollars.
Once you have the supplies necessary, advertising a cleaning business is a simple. The majority of house and office cleaners simply place an ad in the local paper detailing the area in which they would like to work, and the majority offer free bids. Potential clients will call, and you will take a trip to their house. You will analyze it and give them a bid.
Laundry Business
This one is great because you can take a skill that you should already have, and then put it to good use to the people that do not have the skill, time, or the energy to do it. Offering a pick up and delivery laundry service just means that you pick one someone's clothes, wash and dry them, fold them, and then return the clothes to their house. The only thing you will need is the soap to wash the clothes in (and some laundry companies even make the client provide their own laundry detergent due to allergies and personal preferences).
This business especially tailors to bachelor men, so you will want to advertise in places that would attract this type of person attention.
Alteration Service
If you have basic sewing skills, then you may want to consider starting an alteration service. Alteration could mean hemming pants, changing seams, or dying clothes.
The only you may need out of pocket is to buy various colors of thread, needles, and possibly a sewing machine if you are planning on taking on larger jobs.
Since you main focus will be clothing, you will want to advertise at local clothing shops or department stores. You may also want to consider talking with businesses that supply uniforms to employees. The business can then recommend that the employee to you if an alteration in their uniform is needed.
Posted by dzul89 at 12:34 AM 2 comments
Labels: Home based business, How to start a small business, Profitable business ideas